Want to know the trick to getting your business out there and visible to the public? Most people think advertising or word of mouth is the most important factor. As a business owner, here is something you should consider: 89% to 93% of all buying decisions start online. When consumers want something they typically go to search engines, like Google, right from the start.
The goal is to make sure that your business is visible from the beginning, when someone searches for services you provide. Your Google Ranking determines how far down on the list of links your potential patients have to look, to find your business. You want to be as close to the top as possible, preferably on the first page of search results. First page websites get 91.5% of traffic through Google. Consumers usually won’t dig too deep, they will only check out the first view sites that came up from their search.
3 Tips to raise your Google ranking:
Your Page Title — Make sure that the title of your web pages, (which is the text in-between the <TITLE> tags in your web page’s code), have meaningful keywords that you would expect people to search for. For example if you provide LASIK services, you should have words like “LASIK” in your title i.e. “LASIK Eye Surgery”. Pretty simple stuff right? The more keywords in your title pertaining to your business, the more likely that Google will find your web page. Keep in mind that titles shouldn’t be really long; it is only one crucial part of the equation.
Content — Make sure your site content also contains the keywords that people use to search for your business. Having your website content full of those keywords helps Google find your site easier, giving you a higher rank.
ALT Text — You should also use ALT text for your images. This alternate or “ALT” text is a brief description of the image. Since Google is essentially blind, it relies heavily on words. Having ALT text that contains keywords throughout your site, is also very helpful in boosting your Google ranking.
Try taking these steps and see how they improve your Google ranking. These small changes will increase traffic to your site and strengthen your business. Comment below, and let us know how this worked for you!