Monthly Archives

October 2016

Tips for Effective Holiday Marketing

Tips for Effective Holiday Marketing

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The winter holidays may seem to be in the distant future, but if you are launching holiday themed campaigns, the time to prepare is NOW. If you want a successful, thoughtful campaign, your team should be brainstorming and creating a plan ASAP. Check out these tips to help your plan holiday marketing campaigns:

1. Make a Plan

The first thing you need to do is strategize and plan out what type of campaigns or events you want to promote during the holidays. This time of the year is a great chance to reach out to your customers because this season is packed full of holidays, which means it is pack full of chances for you to connect to your clients. Here is a list of some of the upcoming holiday you may want to keep in mind.

Halloween, October 31

Veterans Day, November 11

Thanksgiving (U.S.), November 24

Black Friday, November 25

Small Business, Saturday, November 26

Cyber Monday, November 28

Giving Tuesday, November 29

Hanukkah, December 24 – January 1

Christmas, December 25

Boxing Day, December 26

New Year’s Eve, December 31

Just because this season has a ton of holidays, doesn’t mean you need to have a giant blow out sale on every one of them. In fact, it’s better if you don’t. Consumers don’t always need a sale to draw them in. Skip promotions that include all the bells and whistles (BOGO, 50% Off, Closeout Sale, Black Friday Extravaganza). Customers are drawn to companies and brands that are authentic, stand for a cause and care about their customers. This time of the year gives your brand the opportunity to connect with more people. Some of the different ways you can do this is by:

▪Promotions that benefit charity

▪Holiday cards

▪Hosting holiday events

▪Thank letters for customers from the past year

▪Giving customers the chance to receive extra add on gifts

▪Discounts for those who give back to the community (teachers, military, emergency workers)

2. Design

Next, start developing the artwork as soon as possible. It’s important to do this early on, because it takes time to establish new templates and designs. If you rush it, the design will be sloppy and not as visually appealing. It is also good to start early, so you can work out any problems or revisions that may come up. Staying relevant and fresh is vital to keeping customers and pulling new ones in. Growing, progressive retailers are consistently changing artwork, layout and basic design, so their look is fresh. Your design should be targeted towards the specific audience you want to bring in, so your ads must speak to them in a unique way. If your demographic is baby boomers you may want a more clean and sophisticated design, opposed to something brighter and more trendy directed towards millennials.

3. Implementation

Once your plan is in place and you artwork is ready, it’s time to actually implement your plan. It’s to your own benefit to have multiple channels to reach your customers. A great way to reach  your clientele with push promotions is email and social media. These are the best platforms for things like holiday events, time-sensitive campaigns, charity drives and will reach a wider audience. These are simple, but effective ways to get your company noticed. If you want to have a more personal and authentic feel, take the time to have your promotions materials printed. Printing marketing materials such as holiday and thank you cards, help customers gain a sense of appreciation when they are printed and mailed out.

Marketing during the holidays can be really beneficial for your company. It is important to connect with people on a more personal level and the holidays are a great time for that. If you would like to go more in depth on holiday marketing, please feel free to contact us any time. We are happy to help.

Steps to Handling A Difficult Patient

Steps for Handling a Difficult Patient

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Dealing with difficult patients can be tricky but often times the most rewarding part of your job… if handled properly. Turn your unhappy patient into a lifelong patient with these simple steps.

1. Listen

Be calm. Listen carefully & completely to the patient’s problem. Maintain eye contact, and don’t smile or grimace. Nod when the customer makes a point you find valid, but don’t interrupt.

2. Empathize

Communicating that you do empathize with the customer can set the tone for the interaction and establish you as an ally who wants to help.


  • “I understand completely, and I’m so sorry you’ve been upset. Let’s find a way to work this out.”
  • “That sounds frustrating”
  • “I can understand why you feel that way.”

3. Identify your options

Begin to address the patient’s problem after you’ve connected.


  • Sometimes all they want is for someone to acknowledge their problem.
  • Level with them. Ask, “How can we fix this for you?”
  • Reassure them. Let them know you or the practice will address this issue.
  • Notify a manager.

4. End on a positive note

Try not to let the patient walk away unsatisfied or upset. Instead, express gratitude for their patience, and promise you’ll do everything possible to make sure the next experience goes smoothly.

Keep These in Mind:

  • A happy customer means better business. A satisfied customer might spread the word about having a good experience, but an unsatisfied one will almost certainly complain to at least one person (if not more).
  • Avoid temptation to respond before fully listening to the customer.
  • Call your customer by name, if possible, it can make a person feel like she or he is being heard.
  • Don’t keep floundering if you are out of your depth – you’ll only aggravate an already tense situation. Get help.
  • Don’t be condescending, nothing can escalate a situation faster. Speak in a polite, yet genuine tone.