Monthly Archives

November 2016

How to Choose the Best Colors to Brand Your Practice

How to Choose the Best Colors to Brand Your Practice

By | Consulting, Graphic Design, Marketing | No Comments

Deciding on what colors will best represent your practice is an essential part of building your brand message! Color can evoke emotions and thoughts, so it is vital to keep this in mind when choosing the colors that represent your practice. The perception your patients have of your brand will be influenced by your color choices, so here are a few tips to help you decide what hues are best.

Understand the Psychology Behind Color

Color is a great tool to communicate with your patients. Depending on the shades you use to represent your practice, you can influence certain types of feelings your patients have towards your practice. For example, yellow and orange are perfect for evoking feelings of warmth, happiness and interest. And black will elevate your practice to appear luxurious.

Color Psychology

Browse Pinterest

Pinterest is a great tool for inspiration. Try searching color schemes, or color combinations. As you search through content, save pins with color that you are immediately drawn to. Sharing this idea board with your administrator or marketing team will allow them to see what types of hues you are drawn to and give them a great starting point when building your brand.

Look at Your Competitors

Another great method is looking at what colors your competitors use. When doing this, you will be able to stay original and get an idea of what color could help you stand out in the sea of your market.

Ask yourself, What do you like?

At the end of the day, it is important to choose the colors that you are drawn to. Essentially, your brand is a reflection of yourself. Stay original to who you are and don’t feel pressured to use certain colors, even if other practices in your market are using them. Using colors that express who you are will create a unique image for your practice.

4 Mobile Marketing Stats you Need to Know

4 Mobile Marketing Stats You Need To Know

By | Marketing, Web Design | No Comments

If you are interested in keeping up with consumer impact on mobile marketing (which you should be), then check out these important stats. Keep them in mind as you develop your digital strategy for 2017!

1.  The time users spend on mobile media is up over 51% compared to 42% desktop use.

This stat should help you consider switching your focus on how to better reach your audience. If you don’t have a mobile strategy or your website optimized for mobile, you are missing out on big opportunities.

2.  Over 36% of mobile subscribers use mobile devices to view email.

Take the time to make sure your emails look as professional as possible and can be viewed correctly on mobile devices. If they aren’t easy to view and read, you could run into some trouble with over one-third of your subscribers.

3.  Over 50% of smartphone users start their day by using their smartphone.

Find ways to insure that you are keeping your target audience engaged with your business. Send out emails at specific times and use subject lines that are time appropriate, such as “Good Morning”.

4.  88% of consumers will visit or call a local business with in 24 hours if they searched for it on a mobile device.

First impressions always count! The majority of people use their mobile devices then they are ready to make a purchase or need a specific service. Be sure that your mobile site stands out and makes a positive impact on your users.

For more tip & statistics, follow us on Twitter, LinkedIn, Facebook & Pinterest!