Graphic Design

Three Things You Should Know About Generation Z

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Generation Z is quickly rising in financial, cultural and social power in the U.S. and more and more companies are starting to shift their marketing to gear towards this new generation. By 2020, 40% of all consumers will be Generation Z. This generation represents 23 million Americans (ages 13-24) with a combined buying power of $43 billion and an additional influence on family spending to a tune of $600 billion.

If you focus on the following three things you need to know about Generation Z you will better understand and effectively target this major group of new LASIK patients.

  1. Where to find Gen Z.
    This demographic of LASIK patients was born into a digitally dominated world. An alarming 72% of Gen Z display symptoms of emotional distress when they are separated from their electronic devices. Most of them are actively connected within only an hour of waking up in the morning. The most common sites you can find them on are Twitter, Instagram, Snapchat, SoundCloud, Spotify,, Triller, We Heart It, and Tumblr.
  2. Gen Z are more cautious than Millennials.
    If we really think about it Gen Z have grown up witnessing Millennials lose their jobs, move back in with their parents and not be able to own a home or even their own car. This explains why Gen Z is more focused on building a plan for success. They are realistic, practical and more focused than their older siblings.
  3. Video rules their lives.
    Gen Z now turns to how-to videos on YouTube, instead of reading tutorials. This platform simplifies articles, is more engaging and more in-depth. In fact, 93% of Gen Z visits YouTube at least once a week and 33% of them watch lessons online.

Gen Z is still young and a little contradictory. They will go to extremes to stage the perfect selfie or Snapchat, and yet demand brands to be authentic. They want the most exclusive products… however they look for them to be broadly available. Just remember, Gen Z is still young and very impressionable. Beginning to understand them now will set your practice up to successfully target this new generation of LASIK patients.



Spring Cleaning

Spring Cleaning: Keep Your Brand Fresh & Modern

By | Consulting, Graphic Design, Marketing, Social Media | No Comments

The birds are chirping, the flowers are blooming, you know what that means… it’s time for spring cleaning. Your business may be doing amazing, but it’s never a bad idea to take a look internally and make sure your company is up to date and attracting new leads.

Trends are ever changing and you want your company to keep a modern look and feel. Here are a few quick things to check out, to make sure your brand is looking good and running smoothly.

Social Media

Keeping up to date with social media platforms is a great way to keep your company relevant and draw in potential business. Almost everyone has some sort of social media presence these days, so it’s always a good idea to stay current and on top of what people are drawn to. The best thing you can do is make sure your social media profiles come off as personal and human. One of the biggest errors brands make, is keeping their social media presence too corporate. This comes off to people as very dull and uninteresting. Make sure you add in human elements, such as celebrating birthdays and anniversaries or getting involved in the community. You want your social media platforms to have value and give your followers a reason to view and share your posts.

Photography Trends

It’s also extremely important to stay on top of the latest photography trends. Brands can no longer get away with using ANY type of stock imagery, your audience wants images that are engaging and interesting. In our society almost everyone has a camera within close reach, in their purse, briefcase or pocket. With the standards in smart phone cameras increasing, there is a much higher criteria for great photography by amateurs as well as professionals. Anyone can snap a photo of group of people smiling, but not everyone has the ability to capture the raw emotion of what you really want to portray. People are drawn to candid images, full of spontaneity, movement and raw emotion. These images are more relatable and capture a moment that your audience can relate to. Make sure the imagery you are using throughout your business reflects these things.

Brand Colors

Another great way to clean up your brand is by freshening up your brand color palette. It doesn’t have to be a huge make over; it can be just as easy as brightening up your color palette or even just adding another accent color to give it a little something extra. Either way it’s always a good idea to make sure your color palette is modern. This year, bright, organic colors are all the rage. People are drawn to things that have a naturalistic/organic feeling to them.

These are just some of the little things you can keep in mind to make sure your company is still moving forward and staying ahead of the curve. Comment below and let us know how you are spring cleaning your brand this year!

White Space is NOT Wasted Space

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Unless you have been living under a rock, you have most likely heard the term “white space.” In design terms, white space also refers to negative space, or the absence of content. Essentially we see it as the space between photos, text and other elements. Although, many consider white space to be wasted real estate, it is important to remember that it should be regarded as an active design element. Integrating white space in design creates the feeling of sophistication, allows for clear content prioritization, and is essential for a visually appealing layout.

White Space in a nutshell: 


1. It creates the feeling of sophistication.

A generous amount of whitespace can contribute to a high-end brand position. For example: In this brochure the practice’s brand message is clear and engaging. The use of a large amount of white space created with color, images and minimal content makes this practice look more high-end.



2. It puts focus on the content.

A cluttered layout is unattractive and doesn’t make viewers want to read the content. Studies have shown that white space actually improves reading comprehension. For example: This practice’s website uses white space to improve readability so that the content is clear.



3. It provides balance.

White space supports the visual integrity of a layout because it helps to prioritize content. It will actually guide your eyes from one point to another around a page or website. For example: This advertorial print ad does a nice job of using white space to guide the reader through the content.


We understand, first hand, that it’s often tempting to fill up every inch of space in a brochure, on a business card, or a website. Clients have a lot to say about their practice and services. But quite frankly, cluttering up printed layouts or websites won’t make your marketing efforts more effective. It could communicate a message about your practice that is not positive.

Consider keeping your layouts or websites focused on key elements (i.e. content and photos) and leave plenty of white space to allow for sophistication, clear legibility with focus on your content, and a balance that will guide your viewers effortlessly.

*Mock-Up newspaper was provided by

2017 Design Trends

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As we begin 2017, let’s take a moment and look at the upcoming design trends you need to be aware of this year. 2016’s design trends are still popular, but there are a few new ones making their way into the forefront of designer’s minds. There are a few different types of design, so we will be looking at a few trends of each of the most common types of design.

Print Design Trends


Modern-retro has been around for a long time and will continue to grow in popularity. This trend is made up of retro typefaces and colors, mixed with a modern flare.


Minimalism focuses on simplicity and functionality of the concept your company is portraying. White space is a necessity when it comes to minimalism and gives the design more breathability. It is often the simplest designs that catch your eye.


This is a huge staple in the world of graphic design at the moment. The mix of bold and sleek text, with images that captivate the viewer. This trend exudes class and style. The text and photography work together to create great contrasts and brilliant borders.

Logo Design Trends


Designers have been pushing broken letterforms in logo design recently. This adds opposition to the positive and negative space.


This trend uses a steady thickness of lines with only one solid color integrated. Designers are finding creative ways to utilize negative spacing into their line art designs.


Hand-drawn designs feel fresh, comforting, human and grounded. This trend takes time and talent, but is worth the effort! They really add a touch of personality & authenticity to a brand.

Web Design Trends


This cannot be said enough. When it comes to the web, always plan what your design will look like on a mobile screen first and then grow from there! 80% of people prefer to search the internet on their mobile device. Make sure your web items are easy to see and designed for smaller, mobile screens.


Now that photography and stock video is so easily accessible, brands need to step away from using stock imagery, videos and icons. They are being over used so much, that you have to think outside of the box. In order to stand out and grab the audience’s attention, you need to have visuals that are unique to your brand.

Authentic Photography & Illustrations

This means finding stunning, natural images or hiring out a photographer and videographer. They can take shots around your practice, office or city. Sevenhills Wholefoods does a great job of having beautiful, full-screen, authentic imagery to draw users in and assist with their brand message and story-telling.

Big, Bold, Beautiful Typography

Typography is a powerful tool that can create personality, evoke emotion and set tone. Over-sized, full screen type that  breaks the grid, really adds hierarchy and uniqueness to a design, especially on the web.

Video has become King

A moving image on a page instantly captures the users attention. This draws your audience in, so your brand can get across their message in a more captivating way.


Adding interactivity to your site can help add new, interesting elements that keep your audience’s attention longer. Interactivity also helps to visually convey your message. Though, it is important to make sure you don’t over do the interactivity. Even though it is fun to have, if you have too much going on your audience may feel overwhelmed and leave your site.

Trends are a great way to stand out, but make sure they fit in with your brand message before applying them. As popular as some trends may be, using them could leave your audience confused. If you want more design tips, check out our helpful design blogs here!

How to Choose the Best Colors to Brand Your Practice

How to Choose the Best Colors to Brand Your Practice

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Deciding on what colors will best represent your practice is an essential part of building your brand message! Color can evoke emotions and thoughts, so it is vital to keep this in mind when choosing the colors that represent your practice. The perception your patients have of your brand will be influenced by your color choices, so here are a few tips to help you decide what hues are best.

Understand the Psychology Behind Color

Color is a great tool to communicate with your patients. Depending on the shades you use to represent your practice, you can influence certain types of feelings your patients have towards your practice. For example, yellow and orange are perfect for evoking feelings of warmth, happiness and interest. And black will elevate your practice to appear luxurious.

Color Psychology

Browse Pinterest

Pinterest is a great tool for inspiration. Try searching color schemes, or color combinations. As you search through content, save pins with color that you are immediately drawn to. Sharing this idea board with your administrator or marketing team will allow them to see what types of hues you are drawn to and give them a great starting point when building your brand.

Look at Your Competitors

Another great method is looking at what colors your competitors use. When doing this, you will be able to stay original and get an idea of what color could help you stand out in the sea of your market.

Ask yourself, What do you like?

At the end of the day, it is important to choose the colors that you are drawn to. Essentially, your brand is a reflection of yourself. Stay original to who you are and don’t feel pressured to use certain colors, even if other practices in your market are using them. Using colors that express who you are will create a unique image for your practice.