• On-site practice assessments
• Competitive analysis
• Internal secret shop
• Scheduling template
• Lead intake evaluation
• Budget & vendor review
Our Process
• Brand Development or Expansion
• Unique Positioning & Messaging Development
• Staff Coaching
• Goal Setting
• Conversion Analysis, Benchmark Setting, Reporting Standards, Tools
• Lead Tracking, Call Recording
• Patient Education Elements & Process
• Internal Marketing Strategy & Execution
• Co-Management Programs
• Patient Referral Programs
• Pre & Post-Op Protocols
• Patient Satisfaction & Experience Improvement
• Annual Marketing Plans & Budget Setting
• Digital Marketing
• Traditional Marketing
• Design
• Media Placement
• Creative & Campaign Production
• Online Reputation
• Seminar Marketing & Execution
• Event Marketing & Execution
• Business Outreach
While our services can stand alone based on a practice’s needs; together they create a powerful program to grow your practice from a strong foundation to maximizing new leads and conversions.
Digital Marketing
Reach your audience where they are.
With over 40 years of industry experience and knowledge we drive quality traffic through strategic placement and compelling ads. Transparent tracking and updates that can be accessed at any time but also monthly meetings where we break down the results and discuss updates and strategies to continue to improve performance. Have peace of mind because not a day goes by that we’re not thinking about new ways to attract and interact with online prospects and convert them into real leads!
• Social media management & marketing
• Search engine marketing (SEM)
• PPC campaigns, re-marketing, re-targeting, video ads, app advertising
geo-targeting
• Landing pages, capture forms and call recording
• Search engine optimization (SEO)
• Email marketing
• Website maintenance
• Online reputation
Design & Patient Education
Award-winning design and creative services at your fingertips.
Your messaging may express the quality of care your practice provides, but what about the materials you are creating? Quality design means presenting materials that are consistent with the look and feel of your brand as well as the image you and your staff provide as potential patients enter your office. Consistency builds trust and trust is what you need to build and maintain a solid patient base. Many practices fall short when it comes to delivering the quality of their services to the consumer through design.
How it works
Eyemax’s design team has often been said to provide the best design in the industry, a team you can trust your brand with! We create customized, award-winning, cohesive design and patient education kits. Your brand, your image, your story – NO TEMPLATES. We will create all of the tools you need to educate your patients on your service(s), practice and the options you offer getting patients closer to YES!
Staff Coaching
Take your practice to the next level.
We understand first-hand the importance of buttoning up the basics and making sure your team is cohesive, motivated and well trained. We’re pleased to provide our clients with on-site training from experts who’ve worked for some of the most successful LASIK practices in the U.S. for over a decade. With our insider knowledge and in-practice experience, our team of highly skilled experts will train your staff to become more effective in all areas that will take your LASIK practice to the next level and beyond. We cover topics that include “Turning Every Phone Call into a Patient”, “The Art of Captivating and Converting”, “Overcoming Objections”, “Rolling Out Red Carpet Patient Service” and more.
How it works
Your staff will develop the skills, knowledge and tools to effectively convert more leads into patients and more patients into surgery, taking your practice to the level of growth you’ve strived to achieve. Our training will provide you with:
- Phone training
- Customer service training
- Event coordination
- Establishing staff incentives
- Implementing follow-up protocols
- Collecting patient testimonials
- Conversion Success
Marketing & Strategy
Stand out in your competitive market.
With a deep understanding of the consumer psychology of a patient, our results-driven marketing campaigns not only compel consumers to have procedures but to have procedures with you… today! Eyemax’s campaigns are a comprehensive approach that reaches the patient every step of the way from the advertising, to your website, to the initial phone call, to their experience in your office, and even after their procedure is complete. Our marketing campaigns are cohesive, memorable and moving. And we are preparing you for long-term growth as well – looking to the future with our Marketing Plan we are engaging tomorrow’s patients today! Not only do we give you the tools toward capturing new opportunity of growth, we will help you discover the strategies to identify and convert these patients into meaningful volume and revenue.
How it works
We implement and manage proven marketing techniques designed to sustain and grow your ophthalmology services. Our goal is to deliver trackable results quickly via efficient advertising methods such as:
- Events and seminars
- Comprehensive campaigns (digital, print & broadcast)
- Patient education materials
- Referral programs
- Corporate outreach
- Pre and Post operative programs
Practice Branding
Instill confidence with your brand image.
Your marketing may express the quality of care your practice provides, but what about the materials you are giving to potential patients? Quality, internal marketing means having patient materials that are consistent with the look and feel of your advertising as well as the image you and your staff provide as potential patients enter your office. Consistency builds trust and trust is what you need to build and maintain a solid patient base. We firmly believe in the power of creating a strong brand with consistent internal marketing pieces that get your practice noticed and remembered.
How it works
Our goal is to deliver a brand image that crushes the competition. We will work with you to ensure all of your internal materials are consistent with your overall brand image, as well as your external marketing messages. Our branding provides you with:
- Logo design or Logo update
- Brand guides and styling
- Corporate stationary
- Office signs
- Outdoor signs
- Patient education kits
- Value Proposition Statements
- Brand Messaging
- and more!
Assessments & Consulting
We are more than just an ad agency – we’ve been told numerous times by clients that we’re an extension of their staff.
Why? Many of us have worked for practices ourselves, and we are trained and knowledgeable in every area of a successful practice. Our goal is to provide solutions that are workable and practical. Rather than make you conform to a standard pattern, we analyze your situation and determine unique solutions for your needs. We know what it takes to run a successful practice inside and out – the benefits of our consulting services are invaluable and just one more reason Eyemax is truely a unique agency.
How it works
We focus on your business so you can focus on patient care. Our consulting services provide the insight, expertise and tools you need to more effectively manage your practice. If you have issues related to patient growth, patient retention, staff turnover, or if you feel that you are loosing control of your practice, Eyemax can help you.
- Marketing
- Staff training
- Operating more efficiently
- Collecting patient feedback
When was the last time you viewed your practice with fresh eyes?
As a practice it’s not easy to what my be holding your volume back. We understand the importance of seeing practices in action. From patient flow observation, to office aesthetics and patient counseling, we examine the inner workings of your practice with an on-the-ground visit, and from there, set a growth strategy to move forward. You’ll not only be surprised at what you may learn, you’ll be surprised at the difference it can make.
