A large multi-specialty Ophthalmology practice in the Southeast recently had two cataract surgeons retire. They set a goal to increase their cataract volume and premium conversion rate over the prior year. Working with Eyemax, they were able to successfully increase their overall volume well beyond their expectations!
Eyemax Improves Marketing & Patient Education
After a thorough on-site practice visit by the Eyemax team, we recognized challenges with the current marketing efforts, consultation process and patient education process in the office and online. Eyemax deployed their proprietary Total Growth Marketing & Consulting solution to dramatically increase new patient leads, premium lens upgrades and overall Cataract surgeries scheduled.
Impressive, Measured Results
After 12 months of implementing our proven marketing & patient education strategy, this practice increased their premium lens volume by +378 eyes, increased overall cataract volume by +19%, and generated a record total cataract revenue increase of $1,234,460!
Eyemax CTR is 3X Better Than the Competition
While Google Ads offer a promising avenue for growth, multi-service ophthalmology practices face challenges in effectively managing and optimizing their advertising campaigns. The complexity of Google Ads, coupled with constantly evolving algorithms and features, make it challenging for practices to achieve optimal results.
Proven Strategy for Ophthalmology
Ophthalmology practices turn to Eyemax for professional, proven Google Ads management to take charge of their digital advertising efforts. Eyemax’s team of certified experts conduct a comprehensive analysis of a practice and target audience to devise a customized strategy to align with a practice’s goals, ensuring that every advertising dollar is spent efficiently.
Our Experience Delivers 300% Better Results
Our dedicated Google Certified Ad experts, with over a decade of experience in ophthalmology marketing, meticulously manage budgets from $2k to $150k/month, monitoring and maximizing performance daily. We’re not here to set it and forget it; we’re here to deliver results! With a 300% better click-through rate than the national average, Eyemax is your trusted choice for boosting your practice’s visibility.
Eyemax Increases Femto Cataract & Premium Lens Upgrades by 56%
An Ophthalmology practice based in the Northeast acquired a Femtosecond Laser for Cataract Surgery & was looking for help to increase premium conversions. Eyemax was able to deploy their proprietary marketing & consulting solution to meet their goals. We were able to establish benchmarks, track and measure results, and improve the patient process and to increase conversions and revenue.
Our Proprietary Process Makes the Difference
After a thorough evaluation, Eyemax recognized that the counseling and scheduling process needed to be improved dramatically. By identifying several key factors, the counseling staff was trained to the Eyemax process. By implementing our proprietary patient education process, branded collateral & tools we were able to improve patient flow, staff confidence premium lens upgrades significantly.
Impressive, Measured Results
In the first few months since implementing the consulting and branding strategy, this practice improved their premium conversions with femto and IOL lenses by 22%. Within 12 months, they improved by 49% and since the start of our efforts, they improved their overall conversions by 56%.