• On-site practice assessments
• Competitive analysis
• Internal secret shop
• Scheduling template
• Lead intake evaluation
• Budget & vendor review
Our Process
• Brand Development or Expansion
• Unique Positioning & Messaging Development
• Staff Coaching
• Goal Setting
• Conversion Analysis, Benchmark Setting, Reporting Standards, Tools
• Lead Tracking, Call Recording
• Patient Education Elements & Process
• Internal Marketing Strategy & Execution
• Co-Management Programs
• Patient Referral Programs
• Pre & Post-Op Protocols
• Patient Satisfaction & Experience Improvement
• Annual Marketing Plans & Budget Setting
• Digital Marketing
• Social Media Marketing
• Email Marketing
• Traditional Marketing
• Lead Management
• Media Placement
• Creative & Campaign Production
• Seminar Marketing & Execution
• Event Marketing & Execution
• Business Outreach
While our services can stand alone based on a practice’s needs; together they create a powerful program to grow your practice from a strong foundation to maximizing new leads and conversions.
Digital Marketing
Reach your audience where they are.
With over 80 years of industry experience and knowledge we drive quality traffic through strategic placement and compelling ads. Transparent tracking and updates that can be accessed at any time but also monthly meetings where we break down the results and discuss updates and strategies to continue to improve performance. Have peace of mind because not a day goes by that we’re not thinking about new ways to attract and interact with online prospects and convert them into real leads!
- Search engine marketing (SEM)
- PPC campaigns, re-marketing, re-targeting, video ads, app advertising and geo-targeting
- Landing pages, capture forms and call recording
- Search engine optimization (SEO)
- Website maintenance
- Online reputation
Lead Management
Turn every lead into a patient.
With our in-practice experience, we understand first-hand how busy it can be working in a practice. It’s easy to let some important aspects of a successful practice fall by the wayside. Not effectively managing leads is a common pitfall for many busy practices. We take this off your hands and follow up with each and every lead with a timely, systematic approach to turn your leads into patients. Each lead is treated with exceptional, red carpet service for the best patient experience and first impression possible.
How it works
We manage and nurture your leads along every step of their journey using our proprietary CRM system to effectively convert more leads to actual patients.
- Manage incoming phone calls
- Manage online leads
- Strategic and comprehensive lead follow-up
- Robust nurture email campaigns
- Text messaging
- Real-time online scheduling
- Phone tracking and recording
- Tracking and reporting
Video Production
We produce videos that engage.
In today’s world having an excellent library of good video content is crucial for capturing and keeping your prospective patients’ attention. From patient education videos, patient testimonial videos, video tour of your practice, to T.V. spots and social media video content, Eyemax can create professional, high quality video content that elevate your brand and keep your audience engaged.
How it works
Eyemax will take care of planning, strategy, outline, scripting, and editing your practice videos that fit your brand and practice image perfectly. We remotely facilitate direction for your local videographer or can be on site to direct and assist with shooting. We help you develop and build extensive video library to use as tools to educate your patients on your practice, your doctors, service lines, and treatments you offer to create an exceptional first impression before they even step foot in your door!
Patient Education & Design
Award-winning design and creative services at your fingertips.
Your marketing may express the quality of care your practice provides, but what about the materials you are giving to potential patients? Quality internal marketing means presenting patient materials that are consistent with the look and feel of your marketing, as well as reflect the image you and your staff provide as potential patients enter your office. Patient education is crucial in allowing your patients to understand their options and why you are the choice they can trust.
How it works
Eyemax’s design team has often been said to provide the best design in the industry, a team you can trust your brand with! We create customized, award-winning, cohesive design and patient education kits. Your brand, your image, your story – NO TEMPLATES. We will create all of the tools you need to educate your patients on your service(s), practice and the options you offer getting patients closer to YES!
Practice Branding
Instill confidence with your brand image.
Consistency builds trust and trust is vital to building and maintaining a solid patient base. Many practices fall short when it comes to communicating the quality of their services to the consumer through their brand image. We firmly believe in the power of creating a strong brand with consistent marketing elements that get your practice noticed and remembered. Elevate your brand with a modernized version to breathe new energy into your practice, or let our expert team analyze and recommend a full re-brand to bring your practice into the present.
How it works
Our goal is to deliver a brand image that crushes the competition. We will work with you to ensure all of your internal materials are consistent with your overall brand image, as well as your external marketing messages. Our branding provides you with:
- Logo design or Logo update
- Brand guides and styling
- Corporate stationary
- Office signs
- Outdoor signs
- Patient education kits
- Value Proposition Statements
- Brand Messaging
- and more!
Email Marketing
We create emails that get opened.
Email marketing is an effective way to communicate, educate, and engage (or re-engage) existing patients and new or old leads with measurable results. Eyemax’s award winning design team creates emails that patients want to open and engage with, ultimately driving new patient acquisition or conversion, retention, and revenue growth.
How it works
Eyemax does all the heavy lifting for you when it comes to communicating effectively with patients and leads through email – from design, coding, and database management to execution and tracking.
- Develop email marketing strategy for practice wide communication
- Lead nurturing campaigns
- Creative design and email content
- Database management and list segmentation
- Email execution
- Tracking and reporting
Staff Coaching
Take your practice to the next level.
We understand first-hand the importance of buttoning up the basics and making sure your team is cohesive, motivated and well trained. We’re pleased to provide our clients with on-site training from experts who’ve worked for some of the most successful LASIK practices in the U.S. for over a decade. With our insider knowledge and in-practice experience, our team of highly skilled experts will train your staff to become more effective in all areas that will take your LASIK practice to the next level and beyond. We cover topics that include “Turning Every Phone Call into a Patient”, “The Art of Captivating and Converting”, “Overcoming Objections”, “Rolling Out Red Carpet Patient Service” and more.
How it works
Your staff will develop the skills, knowledge and tools to effectively convert more leads into patients and more patients into surgery, taking your practice to the level of growth you’ve strived to achieve. Our training will provide you with:
- Phone training
- Customer service training
- Event coordination
- Establishing staff incentives
- Implementing follow-up protocols
- Collecting patient testimonials
- Conversion Success
Marketing & Strategy
Stand out in your competitive market.
With a deep understanding of the consumer psychology of a patient, our results-driven marketing campaigns not only compel consumers to have procedures but to have procedures with you… today! Eyemax’s campaigns are a comprehensive approach that reaches the patient every step of the way from the advertising, to your website, to the initial phone call, to their experience in your office, and even after their procedure is complete. Our marketing campaigns are cohesive, memorable and moving. And we are preparing you for long-term growth as well – looking to the future with our Marketing Plan we are engaging tomorrow’s patients today! Not only do we give you the tools toward capturing new opportunity of growth, we will help you discover the strategies to identify and convert these patients into meaningful volume and revenue.
How it works
We implement and manage proven marketing techniques designed to sustain and grow your ophthalmology services. Our goal is to deliver trackable results quickly via efficient advertising methods such as:
- Events and seminars
- Comprehensive campaigns (digital, print & broadcast)
- Patient education materials
- Referral programs
- Corporate outreach
- Pre and Post operative programs
Assessments & Consulting
We are more than just an ad agency – we’ve been told numerous times by clients that we’re an extension of their staff.
Why? Many of us have worked for practices ourselves, and we are trained and knowledgeable in every area of a successful practice. Our goal is to provide solutions that are workable and practical. Rather than make you conform to a standard pattern, we analyze your situation and determine unique solutions for your needs. We know what it takes to run a successful practice inside and out – the benefits of our consulting services are invaluable and just one more reason Eyemax is truely a unique agency.
How it works
We focus on your business so you can focus on patient care. Our consulting services provide the insight, expertise and tools you need to more effectively manage your practice. If you have issues related to patient growth, patient retention, staff turnover, or if you feel that you are loosing control of your practice, Eyemax can help you.
- Marketing
- Staff training
- Operating more efficiently
- Collecting patient feedback
When was the last time you viewed your practice with fresh eyes?
As a practice it’s not easy to what my be holding your volume back. We understand the importance of seeing practices in action. From patient flow observation, to office aesthetics and patient counseling, we examine the inner workings of your practice with an on-the-ground visit, and from there, set a growth strategy to move forward. You’ll not only be surprised at what you may learn, you’ll be surprised at the difference it can make.
Social Media Management
Don’t underestimate the power of social media.
Social media provides a powerful platform to connect with a large audience, build brand awareness, engage with your followers, and drive new leads and word of mouth referrals. With a social media strategy tailored to your specific practice and specialties, we’re able to further establish your online presence, share valuable content, deploy targeted advertising, create personal connections and foster relationships, ultimately leading to increased visibility, patient loyalty and growth for your practice.
How it works
You can count on Eyemax’s creative and experienced team to craft and execute a customized social media strategy to elevate your brand and drive new leads.