Typography is essential to almost all forms of design. To ensure your typography is clean and precise keep the following 5 tips in mind.
1. Take Your Time
Picking typefaces can take a lot of work. Don’t get into the bad habit of choosing the same ones over and over. Spend time to discover new options. And put more effort into how you treat your typefaces to make them shine.
2. Don’t Use Too Many
If you have 4 or more different typefaces on one page you look like an amateur. Limit yourself to using 2-3 different ones. You can achieve more variety in your design with the size, weight and case of a typeface.
3. Create Hierarchy
Consider how headings, subheads and overall content should be arranged in relating to the importance of your information. Assign typefaces according to how they will be used and stick to your decisions. Setting up a system will make designing your layout easier and clearer for the viewer to navigate.
4. Let Type Breathe
Use leading, kerning and tracking to allow your type to be read and understood properly. Typography is meant to support communication, so the best practice is to make sure it isn’t cramped together or cluttered.
5.Don’t Forget Legibility
This tip is the most obvious. At the end of the day the single most important aspect of good typography is that everyone is able to read it. Keep in mind; some viewers may have a hard time reading anything below 11pt font size.
