WADE E. MORRISON

Founder / CEO

Wade Morrison began his career in advertising and design in 1990. He was quickly recognized for his talent and ability to conceptualize large-scale advertising campaigns in the automotive, high tech and hospitality industries. He rose to Creative Director and was responsible for executing regional advertising campaigns for 13 different markets with combined advertising budgets of over $23,000,000. He was responsible for creating strategic advertising campaigns, cultivating established brands, and executing direct response consumer marketing campaigns for local, regional and national clients including Burger King, Double Tree Hotels, Chevrolet, Buick & Cadillac.

In early 1998, Wade’s wife who was severely nearsighted had LASIK surgery, and he quickly realized the impact of this life changing procedure and the potential growth opportunity of the budding refractive industry. He saw an opportunity to apply the discipline and strategy from a traditional advertising agency to grow a medical practice. Wade is credited as being one of the early pioneers of direct to consumer advertising & marketing for LASIK. He quickly realized the national impact LASIK would have on consumer marketing and shortly thereafter launched the Ophthalmology specific marketing & consulting firm currently known today as Eyemax.

Eyemax offers Ophthalmologists the expertise of a marketing agency combined with the consulting, staff training and complete understanding of Ophthalmology the practice needs. Today, Eyemax is the largest, dedicated consulting, marketing and staff training firm serving private Ophthalmology practices across the country. They serve a national client base and are highly regarded for creating, implementing and monitoring highly effective growth plans for elective procedures like LASIK, Premium Cataract Surgery, Dry Eye, Plastics as well as General Eye Care services.

• Over 18 years’ experience in Ophthalmology marketing, consulting & staff training
• Credited as pioneer in direct to consumer marketing for refractive surgery
• Executed large scale refractive marketing campaigns in major markets
• Managed large scale media buys with annual budgets of 7 million dollars+
• Created corporate marketing programs for the laser manufacturer VISX
• Created and sold Doctor Direct patient education company
• Experience in most major markets & with high volume practices
• Worked with over 150 Ophthalmology practices nationwide
• Eyemax has planned, created and executed over $100 million worth of consumer advertising on behalf of its clients to promote LASIK, Premium Cataract Surgery, Dry Eye, Cosmetic & General Eye Care Services

Megan Mestas

COO / Director of Marketing

Megan Mestas attended Iowa State University on a soccer scholarship and graduated with a degree in Advertising with a concentration in Marketing from the school of Journalism. She began her career in advertising at the internationally renowned agency of Saatchi & Saatchi at their Denver, Colorado office gaining experience in media planning and account management. Megan quickly advanced in the company taking on the responsibilities of assisting in the office’s largest clients.

Megan joined Eyemax in 2005 as an Account Manager. Eyemax’s clients quickly gained the benefit of her expertise in strategic marketing & media planning, strong understanding of brand positioning and advanced skill in advertising campaign development along with her organization and attention-to-detail. During her time at Eyemax Megan has brought success for our clients with effective marketing strategies, new-media campaigns and operation suggestions based on her comprehensive knowledge of the refractive industry. While managing her clients’ campaigns, growth strategies and internal operations, Megan now also oversees the marketing efforts for all of the Eyemax customers to ensure optimal, long-term revenue growth strategy. Megan is dedicated to not only helping Eyemax’s clients achieve results but is focused on providing the highest service as well.

Lisa Chmura

Senior Practice Consultant

Lisa graduated with a Bachelor’s Degree from the University of Wisconsin-Madison with a double major in Marketing and Finance, Investment and Banking. She was employed at a global mergers and acquisitions firm in Orange County, California for a number of years in the Marketing Department, specializing in direct marketing management. She moved on to Marketing Director at an ophthalmology practice in Southern California where, for 10 years, she was instrumental in growing the refractive side of the practice and helping the practice achieve the status of being one of the busiest LASIK centers in the United States. Lisa has been employed at Eyemax since 2007 as Senior Practice Consultant and greatly enjoys utilizing the skills and experience she obtained working in a LASIK practice to help her clients achieve growth and success. With 16 years experience specializing in ophthalmology marketing – on both the practice and the agency side – Lisa enjoys on-site consulting, staff training, advertising strategy and helping take her clients to the next level.

Kelsey Vaughan

Account Manager

Kelsey attended The University of Arizona and graduated with a Bachelor’s Degree in Marketing and Communications. With over 6 years of knowledge and experience with client relations and account management she has helped clients reach goals and achieve results. She has been an Account Manager with Eyemax since 2012. As a millennial, you’ll find her enamored with the impact of social media and ways brands tell unique stories through those channels. Kelsey is a big picture creator but has learned the importance of strategic thinking with action. It is also her mission to inspire others with a positive attitude and flexibility, things she’s realized goes a long way in the workplace.

Marissa Mayer

Art Director

Marissa Mayer attended The Savannah College of Art & Design and graduated with a Bachelor of Fine Art in Graphic Design. With over 10 years of Graphic Design and Marketing experience she has created solutions for clients ranging from small medical organizations to large manufacturing companies. Her design expertise is rooted in branding and illustration, allowing her to produce a wide range of projects.

Marissa has been an Art Director with Eyemax since 2008. She brings a fresh and unique perspective to our clients – both old and new – extending our reputation for producing some of the most creative marketing and advertising in the Refractive Industry.