What are Brand Guidelines?
Brand guidelines are guides to help define your brand. They help guide agencies, companies or individuals by providing them with a clear set of fundamental rules about your practices’ principles, logo, color palette, typography, imagery, wording, ect. A brand guideline ultimately creates a stronger image through recognition and consistency. Continue reading to find out: what’s included in a brand guideline, logo tips and examples of a color palette.
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If you want to learn more about creating a unique and memorable brand for your business, check out our blogs: 20 Design Terms Everyone Should Know, 5 Typography Tips, and Do You Need to Rebrand Your Practice?