Why are design trends important to a practice?
We are sure you don’t want to look and feel outdated. People will make a lot of assumptions based on the impression they get from the design of your website, brochure, or even your television commercial. It’s important for a practice to stand out visually, and staying ahead or on top of trends will allow them to do so.
Eyemax pays close attention to the ever-changing trends of design, on and offline. We’d like to share with you what we believe will be the most prominent trends of graphic design in 2016.
1. Flat Design
With many brands adopting flat design in the last few years, patients are more aware that less is more when it comes to design. This trend uses simple illustration, clean typography and a lot of white or negative space.
Google is a perfect example. They have redesigned and modernized not only their logo but also their overall identity towards simplistic, flat design. This has allowed them to adapt to a multi-device driven society.
2. Infographics
Infographics have been a major trend in many marketing channels: social media, SEO, content marketing and even print. An infographic can easily present an overwhelming amount of information to your patients in an easy to understand diagram.
Everyone enjoys a well-designed infographic, and above all we love the results… infographics are shared 3 times more than any other piece of visual content.
3. Professional Photography
Many practices are moving away from overused stock photography and making the investment to hire professionals to create custom made imagery.
The overuse of stock images can become unoriginal to include in our branding efforts for a practice. With following this trend, we advise a healthy mix of both for our clients. Custom made imagery is a way for a practice to stand out visually, and be remembered. Stock imagery can be beneficial in visual storytelling with supporting an overall brand message.
As always keep in mind – a picture is worth a thousand words.
