As smartphones and tablets have become more readily available, more consumers are preferring to buy products online using those devices. As a result the need for a more mobile friendly and responsive eCommerce websites is on the rise. Below are a few insights on the habits of online shoppers.
About one-third of consumers are open to transitioning from a physical wallet to a virtual one.
Your online reviews are very much influencing the way people buy products online. 71% of consumers believe that online reviews are essential to the buying process. So don’t neglect to ask for and monitor your reviews.
About 60% of consumers buy online at least once a month, and 24% shop online at least weekly.
39% of online buyers who use a smartphone prefer using an app, but 61% choose to use a web browser.
40% of consumers in the United States say they would buy any sort of product online. That really broadens the online market.
Around 59% of shoppers say that they would purchase more often if the website of a particular store loaded faster, and 43% of consumers said they would buy often if the site was secure.
