All Posts By

social

Nov 21
0
4 Mobile Marketing Stats you Need to Know

4 Mobile Marketing Stats You Need To Know

By | Marketing, Web Design | No Comments

If you are interested in keeping up with consumer impact on mobile marketing (which you should be), then check out these important stats. Keep them in mind as you develop your digital strategy for 2017!

1.  The time users spend on mobile media is up over 51% compared to 42% desktop use.

This stat should help you consider switching your focus on how to better reach your audience. If you don’t have a mobile strategy or your website optimized for mobile, you are missing out on big opportunities.

2.  Over 36% of mobile subscribers use mobile devices to view email.

Take the time to make sure your emails look as professional as possible and can be viewed correctly on mobile devices. If they aren’t easy to view and read, you could run into some trouble with over one-third of your subscribers.

3.  Over 50% of smartphone users start their day by using their smartphone.

Find ways to insure that you are keeping your target audience engaged with your business. Send out emails at specific times and use subject lines that are time appropriate, such as “Good Morning”.

4.  88% of consumers will visit or call a local business with in 24 hours if they searched for it on a mobile device.

First impressions always count! The majority of people use their mobile devices then they are ready to make a purchase or need a specific service. Be sure that your mobile site stands out and makes a positive impact on your users.

For more tip & statistics, follow us on Twitter, LinkedIn, Facebook & Pinterest!

Oct 26
1
Tips for Effective Holiday Marketing

Tips for Effective Holiday Marketing

By | Uncategorized | No Comments

The winter holidays may seem to be in the distant future, but if you are launching holiday themed campaigns, the time to prepare is NOW. If you want a successful, thoughtful campaign, your team should be brainstorming and creating a plan ASAP. Check out these tips to help your plan holiday marketing campaigns:

1. Make a Plan

The first thing you need to do is strategize and plan out what type of campaigns or events you want to promote during the holidays. This time of the year is a great chance to reach out to your customers because this season is packed full of holidays, which means it is pack full of chances for you to connect to your clients. Here is a list of some of the upcoming holiday you may want to keep in mind.

▪ Halloween, October 31

▪ Veterans Day, November 11

▪ Thanksgiving (U.S.), November 24

▪ Black Friday, November 25

▪ Small Business, Saturday, November 26

▪ Cyber Monday, November 28

▪ Giving Tuesday, November 29

▪ Hanukkah, December 24 – January 1

▪ Christmas, December 25

▪ Boxing Day, December 26

▪ New Year’s Eve, December 31

Just because this season has a ton of holidays, doesn’t mean you need to have a giant blow out sale on every one of them. In fact, it’s better if you don’t. Consumers don’t always need a sale to draw them in. Skip promotions that include all the bells and whistles (BOGO, 50% Off, Closeout Sale, Black Friday Extravaganza). Customers are drawn to companies and brands that are authentic, stand for a cause and care about their customers. This time of the year gives your brand the opportunity to connect with more people. Some of the different ways you can do this is by:

▪Promotions that benefit charity

▪Holiday cards

▪Hosting holiday events

▪Thank letters for customers from the past year

▪Giving customers the chance to receive extra add on gifts

▪Discounts for those who give back to the community (teachers, military, emergency workers)

2. Design

Next, start developing the artwork as soon as possible. It’s important to do this early on, because it takes time to establish new templates and designs. If you rush it, the design will be sloppy and not as visually appealing. It is also good to start early, so you can work out any problems or revisions that may come up. Staying relevant and fresh is vital to keeping customers and pulling new ones in. Growing, progressive retailers are consistently changing artwork, layout and basic design, so their look is fresh. Your design should be targeted towards the specific audience you want to bring in, so your ads must speak to them in a unique way. If your demographic is baby boomers you may want a more clean and sophisticated design, opposed to something brighter and more trendy directed towards millennials.

3. Implementation

Once your plan is in place and you artwork is ready, it’s time to actually implement your plan. It’s to your own benefit to have multiple channels to reach your customers. A great way to reach  your clientele with push promotions is email and social media. These are the best platforms for things like holiday events, time-sensitive campaigns, charity drives and will reach a wider audience. These are simple, but effective ways to get your company noticed. If you want to have a more personal and authentic feel, take the time to have your promotions materials printed. Printing marketing materials such as holiday and thank you cards, help customers gain a sense of appreciation when they are printed and mailed out.

Marketing during the holidays can be really beneficial for your company. It is important to connect with people on a more personal level and the holidays are a great time for that. If you would like to go more in depth on holiday marketing, please feel free to contact us any time. We are happy to help.

Oct 21
0
Steps to Handling A Difficult Patient

Steps for Handling a Difficult Patient

By | Consulting | No Comments

Dealing with difficult patients can be tricky but often times the most rewarding part of your job… if handled properly. Turn your unhappy patient into a lifelong patient with these simple steps.

1. Listen

Be calm. Listen carefully & completely to the patient’s problem. Maintain eye contact, and don’t smile or grimace. Nod when the customer makes a point you find valid, but don’t interrupt.

2. Empathize

Communicating that you do empathize with the customer can set the tone for the interaction and establish you as an ally who wants to help.

Examples:

  • “I understand completely, and I’m so sorry you’ve been upset. Let’s find a way to work this out.”
  • “That sounds frustrating”
  • “I can understand why you feel that way.”

3. Identify your options

Begin to address the patient’s problem after you’ve connected.

Options:

  • Sometimes all they want is for someone to acknowledge their problem.
  • Level with them. Ask, “How can we fix this for you?”
  • Reassure them. Let them know you or the practice will address this issue.
  • Notify a manager.

4. End on a positive note

Try not to let the patient walk away unsatisfied or upset. Instead, express gratitude for their patience, and promise you’ll do everything possible to make sure the next experience goes smoothly.

Keep These in Mind:

  • A happy customer means better business. A satisfied customer might spread the word about having a good experience, but an unsatisfied one will almost certainly complain to at least one person (if not more).
  • Avoid temptation to respond before fully listening to the customer.
  • Call your customer by name, if possible, it can make a person feel like she or he is being heard.
  • Don’t keep floundering if you are out of your depth – you’ll only aggravate an already tense situation. Get help.
  • Don’t be condescending, nothing can escalate a situation faster. Speak in a polite, yet genuine tone.
Sep 28
0
Your Checklist for Premium Cataract Counseling

Your Checklist for Premium Cataract Counseling

By | Consulting | No Comments

In healthcare we all hate the big bad word – Selling. But we aren’t in the business of forcing a cataract patient to choose an option that’s not the right choice for them. We are, however, in the business of helping our patients make a choice that’s right for them, what they want and what they will be happy with; ultimately a better product – which is better vision and a better lifestyle.

How do we go about educating cataract patients on their options and move from being a surgery scheduler to a surgery counselor? Follow this simple checklist.

1.  Reaffirmation 

Congratulate the patient on being a candidate for the recommended surgery package or lens. It’s seems like common sense, but nevertheless, imperative to alleviating fears. Cataract surgery should be something celebrated not feared. Reaffirming their candidacy, not only solidifies the surgeon recommendation, but also sets the foundation for the rest of the conversation.

2. READDRESS BURDEN/SOLUTION

Gathering notes about a patient’s lifestyle is vital to connecting how/why cataract surgery will be beneficial for them. We aren’t selling patients technology. We are educating them on the possibilities of a better lifestyle. When counseling a patient, focus on selling the benefits not the features.

FEATURE is what your product or service does

BENEFIT is what your product or service does for your patient

Discovering if your cataract patient has grandchildren, is a cyclist, or is still employed, can help you find out if they are also suffering from the burden of glasses & contact and how a premium lens/premium package will be a great solution.

3. ADDRESS QUESTIONS 

For most cataract patients, this is all new information. Be sure to use open-ended questions to get the patient talking and comfortable opening up to you. There is a difference between saying, “Do you have any questions?” versus “What questions can I answer for you today?” or “What can I help clarify for you?” Be sure to address all questions before moving onto price.